About Us

We're so excited to have you here!  Big welcome!

Style it's never a question of age or money or body shape, but rather a state of mind and the choices you make. This shop will help you find exactly that balance between wearing only the comfortable clothes and stepping out of your comfort zone every now and again. Before you dismiss a given shape, size or colour give it a try. You might be surprised.

When you found your style, people will look at you differently and your own attitude towards yourself will change. Don't expect an Eureka moment, finding your style takes time. Some girls hit on a style of their own at an early age, some women never do. But that's what we're here for! 

We genuinely believe that style is the unspoken language that tells our story. To find your very own look, all you need to do is develop a harmony between the clothes you wear and your personality.

Don't entertain the habit of living in a pair of jeans, don't buy clothes based on names and you should never wear something that undermines your confidence. That's the bottom line.

- How often you tell yourself I have nothing to wear!

- How often you find yourself thinking your clothes are out of style and you need to buy new ones?

- Do you, subconsciously, feel pressured to keep up with the trends?

Well, all that stress is generated by the fast fashion industry.

But once you define your own style all that pressure is off, people will notice you, not your clothes, you will wear the clothes, not the other way around and your clothes will become a component of who you are.

And that's when following the trends will become fun, not stressful and you'll be the expert of mixing things straight off the cat walk with earlier collections or even timeless pieces.

This shop is here to help you do just that !

This is not just a boring shop. We don't just sell clothes, we inspire, we guide and we help you find your style.

You will find here a curated collection of the essential elements that should be in every woman's wardrobe. That's the place where you'll learn how to cultivate an everyday style of timeless elegance while shopping for sustainable, ethical produced yet affordable clothing. 

You will find out the story behind every piece of clothing, why should you wear it and what to style it with.

Self Sophisticated it's built with the capsule wardrobe in mind and inspired by the effortless look of the French sophistication.

We should consider ourselves so lucky that nowadays most of the conventions and prohibitions in the matter of clothing have fallen away. The problem is that without that rigid but reassuring framework, some appear to have lost the common sense. It's only a fine line between freedom to dress as you please and vulgarity.